Best Keyword Matching Types Broad, Phrase or Exact

Hi

I have a campaign based with various AdGroups. One of AdGroups has general keywords with Broad Match say (__A__) while other Ad Groups have broad keywords related to Specific Services say Business (__A__), Finance (__A__) and so on.

Now The general keywords in the 1st Adgroup infact a single general Keyword (__A__) in that AdGroup generates all the traffic with a very few clicks around other specific Ad Groups.

Hope I have not confused it too much

 

I have no idea what you are trying to say. Can you please try to rephrase it?

What is (__A__). (It looks like you are mooning us )

Also, I assume you are asking a question, but I don't see any question marks (?) in your post. Did you ask a question or were you telling us something?

I realize that english may not be your first language. So I am not trying to be mean here. I would like to help you (if I can), I just don't understand what you are trying to say in your post.

I am going to answer your question from your title. Because that is the only one I can wrap my head around... Use all of them. Broad, Phrase and Exact. Build yourself a little generator (PHP, ASP, Perl, etc.) to spit out the phrase and exact matches. PM me if you want me to send you the PHP version that I built and use.

 

Ok let me try again with an example

I have a keyword Loan in broad match in an Ad Group

I have other specific Ad Groups which have keywords like Home Loan, Bank Loan, Car Loan and so on.....

I m getting all impressions and clicks on just 1 Ad Group from only 1 keyword "Loan". I want that someone searching for Loan should see the ad triggered by the keyword LOAN and some body specifically searching for Car Loan should see add triggered from the keyword Car Loan which is placed in another ad group.

Thanks

 

Right, I see whats happening. Perhaps if you used exact match on your more specific keywords like [Car Loan], [Home Loan]. That would tell Google to display the generic LOAN ad when anything with "loan" is included except for when "car loan" or "home loan" was searched for, in which case a seperate more specific advert would be triggered.

I'd be suprised if you had to do this though as Google normal gives the "which ad to trigger priority" to the more specific terms.

 

I wonder if adding negative keywords to the original campaign would do the trick? Maybe by adding -car, -home, -???.

Just a thought.

 

keyword loan broad is getting traffic because the broad match version of loan combined with a very low bid only gets you mapped to excess traffic and longtail versions of keywords that others are not using.

This in effect give you traffic for loan but not for car loan, home loan.

home loan and car loan are more targeted broad matches and with a low bid does not qualify for any mappings

loan with a low bid, does not qualify for home loan or car loan as well, but with a low bid may still qualify for shoe loan or bike loan or loan me your widget, which all the major players are probably negativing out so they don't pay for those clicks.

Hope this was clear, its kind of hard to explain via text...

 

I wonder if adding negative keywords to the original campaign would do the trick? Maybe by adding -car, -home, -???.

First Of all I will try this option and then see how things move on from there.

Thanks

 

At the same time I have also changed some keywords from broad to phrase match

 

you really only need to work with broad and exact.

If your switching from broad to phrase hoping for a miracle, its not going to solve your problems

 

Ya exactlly, i changed the keywords to phrase match yesterday but cant see any improvement

 

I'm clueless.. are you a programmer?

 

He must be since only programmers use the term (___XXX___)

or more accurately (__FILE__)

 

Hey guys I m not a Programmer and plz dont deviate the topic and come down to the problem discussion.

 

i think what he is trying to say is that he wants to use single character wild cards in the search.

Such as any domain with the letter m like, milfporn.com


but he wants to do his wildcard on the second word of the name.


think of it like searching for all porn by jenna jameson, that has her name on either side of the file name. .

locate *jenna*

but for adwords.. lol

 

dex99 no offense mate but I think your way off...

robertpriolo is exactly right in saying what the problem is.

Kapil if your keyword is really loan, you should hire an account manager... it'll save you heaps

 

You can edit out the non-performing keywords or at least pause them. Your Quality Score may improve because of this!? Do you take advantage of negative keywords as well, such as -free?

I know keyword groups as broad, "phrase" and [exact]. I have to admit that all the (__A__)'s you are using is a tad disconcerting.

Best of Luck with your marketing endeavours!
Dave.

 

Thanks A Lot Dave That made some sense apart from other comments