I've started commercial account on Twitter for my company. At the moment we have zero followers and zero followed. What my next steps? We're not going to be INTERESTING account, simply commercial one with news about the company. Still, we need some audience for the sake of reputation. What would you do on my place?
If your goal is just to be a commercial account then you should just start with it, you could send an email to your clients inviting them to follow you on Twitter (consider giving some special offers and things like that as a carrot), and build a small audience from that.
You could start by following different brands or users. Click the link below to gain more insights. #BuyRealMarketing https://blog.bufferapp.com/7-ways-i-accidentally-got-twitter-followers-and-7-ways-you-can-on-purpose
Youtube is an excellent way of promoting yourself or your company to the world without having to pay a penny. All it takes is a unique video made by you and you can add relevant tags to narrow down traffic with more interests. Best of all you can advertise your social media account in the video or in the detail section of the video.
You can invite your friends to follow you, start following and tweeting people and companies related to your site, add tags.
When posting to groups see what #hashtags are more popular try are phrase around them also ask for retweets on your posts and start following a few friends comment and like a few of there posts that shows you have noticed them and they will more likely follow you back.
You can follow other twitter users and brands relevant to your company and some of them will follow back OR You can invite friends and clients to follow.
The best option is to create a unique video on Youtube. In the outro of the video or in the video description, create a call for action. Ask people to follow you on Twitter. You could also start to follow people on Twitter and engage in conversations. This can be helpful.