I don't know what is going on. Traffic is unchanged. CTR, CPM, and revenue are all very high. They are even higher than before the slow and steady decline of the last few months. This started today; yesterday was bleh. Spooky. I like it. Google, can we keep it?
For me today is the worse looking day of the week so far, I also have extremely low impressions and a pretty low CTR....
You do know that comparing your eCPM and CTR when you are all likely in very different markets is completely useless don't you? It's like someone selling fish who is experiencing a sales boom walking into a Rolls Royce dealership and asking them if they are seeing the same thing! You are attracting different advertisers, with different budgets, diifferent conversions, it will ALWAYS be different for most people, some up, some down, some the same.
The last three days have seen significant falls in CTR across all my sites with EPC, Traffic and all other factors staying steady. Quite wierd. CTR is down 25-45% of what it was three days ago.