Hey everyone, I finally found some time to write here about my good experiment of reaching good result in revenue with Adsense and CPM networks. I am video site owner of youtube embeded videos. Reaching about 100k unique visitors a day from mostly in US and Europe. For last months I was experimenting with number of different CPM netowrks running them along with Adsense. Before, I was always getting about 0.25 to max. 0.50 CPM from only Adsense and now my results 0.50-0.90 CPM from all networks. Mixing CPM and CTR networks is the best option to monetize traffic with maximum result. Here is how to reach the best result in revenue with CPM networks and Adsense: 1st. You'll need Google DFP to manage your inventory. -> 2nd. Get accepted by the following CPM networks: Casle Media, Tribal Fusion, PixFuture Media, Valueclick Media (four will be enough). -> 3d. Limit with DFP that your Adsense ads appear first 1-3 times. -> 4th. After 1-3 impression set the rest to CPM networks equaly. This way you get high CTR with Adsense and high CPM from CPM networks. Chrs! Hope I help someone!
It is a good example of using DFP (ad server) to increase your site's overall RPM while keeping the same number of ad spots on your pages.
Google DFP is a free ad managment platform so you can use it to rotate your ad tags, give them priority to show up 1st, 2nd, 3rd and track impressions stats.