I'm currently using Google Adsense on my site, however the ads do not perform well on the game section of my site. It gets high impressions but no clicks, which is kinda obvious for that portion anyway. I'm just wondering what the highest paying ads are for impressions on the market? (and if they can be on the same page as Adsense that is a plus) Are there even ads that pay purely by impressions? Pierre.
yes, there's an entire industry of ads that pay by impression. they're called CPM ads. but they're not the solution to your problems. you get a lot of pageviews because it's likely the same visitors viewing tons of pages. when that happens your fill rate goes down-- you only get paid for impressions that're actually made. http://forums.digitalpoint.com/showthread.php?t=62363 there will be no "best" one to use. different ones pay better for different niches. have to try and see.
Try mixing in some affiliate promotions with your PPC ads. Not only do they pay more highly, but you can hand pick the best ones that your visitors will be interested in. If they're gamers - you could become an eBay affiliate and show ads for current auctions of second hand PS2 games, for example.