Hi all, Can you all share some good conversion techniques. I have a blog with a pretty good membership - over 100 daily feeds. My youtube videos average 100 per video (I put up several per week). I average 250-300 weekly podcast downloads. All sounds good but no buyers - any suggestions. I am in a competitive market - stock market advice, but I feel like I offer more than some others. here is the blog: http://blog.accendotraders.com landing page 1: http://www.accendotraders.com/landing/video.html landing page 2: http://www.accendotraders.com/landing/stocktradesecrets/ I already had some positive feedback about the landing pages, but now I would love some advice on conversion techniques. Thanks,
I looked at your landing pages, and a few things come to mind. Keep in mind, I don't have much experience in the stock trading niche, so this is just general advice. 1. Be willing to test everything on your landing pages. Test different headlines, lists of benefits, etc. Small changes can make a big difference in your conversion. 2. Your headlines on your landing pages need to GRAB people's attention right away. Currently, they don't do that (at least for me). Think, "what would i have to say to someone within the fist 3 seconds of their eyes hitting this page in order to make them want to keep reading?" 3. Related to #2 above, your product benefits/bullet points should be more specific. Example: look after yourself in the murky waters of stock trading create your own trade plan recognize a winning trading strategy set up a winning trading system Those sound a little vague. What makes it a "winning trading system"? What's so "winning" about it. Talk about exactly why his trading will be more effective/easier/more profitable when he has your book. Always look at your copy from your prospect eyes and answer what's in it for them in as vivid language as possible. Read what's written as a prospect seeing it for the first time, and ask yourself, "WHY should I care about this? How is this making my life easier?" The better you get at painting a picture of how much better their life will be once they have your product, the more sales you'll make. Also, where's your opt-in box on your landing page so people can sign up for your newsletter (you do have a newsletter right?). That should be featured prominently on the page. You want to make it as EASY as humanly possible for them to take action. If they have to go looking around for your newsletter opt-in, you've lost them. Also, WHY should they opt in to get your e-mails? What's in it for them? Give specifics on what they're going to learn. Offer free stock training videos or a free special report. That not only gives them a reason to sign up, but also gives you a chance to win them over by proving that you know what you're talking about. That's it for now. Good luck!
Thanks for the suggestions - I'll start on rewriting the copy to answer/clear up some of the points you suggested. Thanks again,