Hi all, I have signed up for PPC advertising through Office Live Small Business & therefore have created my ads in admanager which is part of OLSB rather than through adcenter. It doesn't give me a recommended bid for keywords so I was wondering if anyone knew of any free online software to know what I should bid? Many thanks for any advice!
They have a tool where they tell you how much you would have to bid to get the number 1 position. I usually take that and divide it by 2. I think they overestimate.
Good approach, some of their highly competitive keywords are just set to $50 for position #1 bid, which will still be $25 when divided by 2, still too high a bid price.