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Best approach to market a software

Discussion in 'General Marketing' started by dtommy79, Oct 10, 2019.

  1. #1
    Hi,
    I've built a software that I intend to sell. What do you think would be the best way to approach:

    1. Offer a free download with a 7-day trial. or
    SEMrush
    2. Charge for the software and offer an X day full refund.

    Any other ideas are appreciated
    Thanks
     
    dtommy79, Oct 10, 2019 IP
    SEMrush
  2. jrbiz

    jrbiz Illustrious Member

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    #2
    Can you provide a bit more information to help us help you:

    1. What is the price point for the software?

    2. What is the target market(s) for the software?

    3. Is it an app for PC's or mobile devices or is it a SaaS offering?

    4. Is it easy to learn and use or is it complex and requires a learning curve?

    5. Are there competitive products to the software? If so, how do they market their product?

    FYI, I have been leading sales and marketing teams offering a wide array of B2B software to a long list of different markets for a few decades. Happy to help if you can provide a bit more information.
     
    jrbiz, Oct 12, 2019 IP
    JoeSpirit likes this.
  3. KylieSweet

    KylieSweet Well-Known Member

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    #3
    A tutorial video content that discusses the awesome benefits that they can receive if the people uses your software in the field.
     
    KylieSweet, Oct 15, 2019 at 1:57 AM IP
  4. sarahk

    sarahk iTamer Staff

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    #4
    Feedback from the app community is that being able to embed an ad will bring better revenue thank selling the app.

    If you can charge a subscription fee for the software you'll earn more than charging a one-off fee.

    You could also consider freemium - where it's pretty much free until the user needs a particular feature, has X records, etc

    Then you have to consider what billing systems your competitors are using. You probably need to fit in with their ways - subscriptions, one off fee, freemium, ads

    FWIW I use 99% freeware - the one program I do pay for is expensive but absolutely worth every penny.
     
    sarahk, Oct 15, 2019 at 4:41 PM IP