Current I use google analytics to track on my site, but I've discovered I can't track the difference between someone clicking on the exact term and the phrase or broad through google analytics, on my adword ads. They do not allow me to set the utm_term through the tracking url. Does anybody have a suggestion for tracking package that might be better?
A very popular analytics software is clicktracks. They have a version for search marketing also . Though i admit it is a bit costly. It's used by many internet marketers. Regarding free packages my knowledge is limited.
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