Hello to all, I have been using Google Adword for past 6 months. But I am not getting the results what I was expecting . I am using my most relevant keywords for that even though the sales is less. Can anyone let me know the best way to get more benefits with Google adwords? What strategy should I use? Thanks in advance
Hi Melisa, there are loads of tips and tricks out there and I'm sure you will get quite a few good replies from this forum. I would say one of the biggest changes I made was to implement a good set of negative keywords. If you are using broad/phrase match keywords then its imperative you implement negatives to block the unwanted clicks and impressions. This can make a big difference to your campaign, not only can it save you money but can also increase relevance, CTR and hopefully revenue.
Concentrate on getting good CTR and improve your QS. This will lower your costs and increase your revenue and profits. I agree with SDC here, negative keywords can help streamline the campaign!