What kind of information and knowledge are you interested in? If you want to know what step to start from, I can advice you to start from creating SEO-friendly text of your site and from generating optimal keywords which will be helpful for your promotion.
Benefits of paying for seo service is that you will rank for keywords needed to convert sales. Its the best form of marketing so I would be implementing SEO prior to TV advertising or Radio advertising.
SEO = Search Engine Optimization So the benefit of SEO services is that they specialize in making your websites rank better in Search Engines.
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Lot of articles about SEO available. First learn about it from wikipedia and online tutorials. Search on Yahoo! & Google or using from your favorite search engines. But... This is the Social Media tread because you must go on the right way.
i personally feel that anyone going into seo these days really need to focus on local seo for local businesses. there is a huge shift with marketing dollars for local business that used to go to traditional means of marketing like the yellow pages now going to online marketing. learn as much as you can about getting local businesses to the top of google and you should do well. good luck!
With the help of SEO. you can increase your website's position in search engine by getting more and more traffic and backlins to your website.
Well with the use of effective SEO services you can promote your site in better way, and you could achieve good position of keywords in search engine, and increase amount of traffic and backlinks to your site if you do blogging, directory submission, article submission, forum posting etc.