Google AdWords is the most powerful, cost-effective and simple marketing campaign you can use. This article explains why.... 1. Pay Per Click Unlike traditional advertising, Google AdWords delivers marketers with a huge cost-effective advantage. Gone are the days of paying high prices for advertising that your potential customers might not see. With Google AdWords you ONLY pay when a customers clicks on your advertisement and then visits your website. What an advantage! Throw that "50% of advertising is wasted" quote straight into the trash where it belongs! Just think about that for a moment. You only pay for the advertising when a customer visits your website. What more does a marketing manager want?! 2. Better Ads Pay Less The Google brand is relevance. Google has blown away the competition because it delivers, better than anyone else, the most relevant content in the minimum time. So when Google introduced Google AdWords it had to ensure that those paid advertisements were still going to be as relevant as the free or 'organic' listings. Google rewards relevance. And it rewards marketers for the most relevant ads for any search term. A successful Google AdWords will actually be placed higher than its competition but will probably be paying less. How does that work? Well, Google monitors the click-through rate (CTR) of each ad i.e. what percentage of browsers click on your advert. Those ads with the higher CTRs will pay less than competing ads. So, unlike Yahoo, marketers are encourage to create strong, relevant and effective AdWords by hitting them in the pocket. My own campaign still has the same position on the page but actually costs some 75% less than the original cost. How? By delivering strong and relevant AdWords for each of the search terms. That's good marketing management. 3. Measurement You can't manage what you can't measure. Previously, marketing managers have been had to manage the black art of return on marketing investment with little in the way of reliable figures on performance. With Google AdWords all that has changed. Google provides you with a user-friendly marketing management system that is a breath of fresh air for marketing managers hot on marketing measurement. The Google AdWords system allows the marketing manager to precisely measure the following: 1. Number of visitors 2. Cost per visitor 3. Cost per campaign 4. Cost per enquiry 5. Cost per sale Wow! Now isn't that useful?! 4. Free Advertising Want free advertising? Who doesn't? But how do you get free advertising with Google? Well, say you run a campaign and you achieve a 5% CTR. That means that for every 100 page views 5 customers have clicked on your ad. That's a good average CTR. However, don't forget that on the other 95 page views your advert has been there in all its glory in front of your target audience. The customer can only click once! So remember that with Google AdWords you win even when you don't! 5. Speed How long does a traditional advertising campaign take to prepare, create and deliver? Weeks, months? With Google AdWords you can have an effective Google ad in front of your target audience within 30 minutes. How about that?! And you can choose to stop or pause that AdWords campaign at the click of a button. So let's recap. With Google AdWords, marketing managers have the ability to deliver effective marketing management through Google campaigns that are cost-effective, real-time (almost!) measurable and immediate. Now go and discover the future!
Google Adwords are great - IF you have or can find a converting offer that cost less than the ads. If you are in a niche market that's big enough and find an offer that brings in $2 for each $1 click - then maybe you can become a millionaire overnight? I've spent years looking but not been able to find something like that yet! Useful info - but you might want to add something about making sure users only select either Search OR Display (affiliate adsense sites) Networks and never mix both on same campaign - so you can track what works best. Display Network can bring in good results but needs vigilance to prevent paying for ads on sites that are quite inappropriate.
in the same vein as seafrontsteve another thing to be careful of is what has brought google undone in the Australian Federal court on a charge of having "engaged in false and misleading advertising". An excerpt from the news report regarding the court findings is: "This is an important outcome because it makes it clear that Google and other search engine providers which use similar technology to Google will be directly accountable for misleading or deceptive paid search results," ACCC chairman Rod Sims said. Richard Hoad, a partner with law firm Clayton Utz, described the ACCC's victory as a significant one. "The decision places Google in a difficult position," Mr Hoad said. "While it will presumably look to impose further obligations on AdWords customers, based on this decision that may not be sufficient to protect Google from legal action. It can be expected to seek special leave to appeal to the High Court and possibly to agitate for some degree of legislative protection." In its judgment, the court said Google's AdWords allowed rival advertisers to buy words that returned sponsored results that, when clicked on, took consumers to websites of rival companies. "The most obvious example of the falsity of the response ad and the fact it is Google's conduit is the Harvey World Travel sponsored link. The user enters that key word because the user is seeking information about Harvey World Travel. Instead the user is given the URL of one of Harvey World Travel's competitors," it said." I'm not allowed to post live links yet but full report is available at theaustralian(dot)com.au then you add the item string /media/google-ads-ruling-hands-win-to-watchdog/story-e6frg996-1226317978370 happy reading everyone
Google adwords is really great because its gives result very fast but its expensive if you have allot of money then its really owsome
Adwords can work if you take a very disciplined and quantitative approach. But most people lose money on adwords.
very nice put info about Adwords. Thank you I fount Adwords to be quite expensive if you dont know how to work it. Regards