I am new to the google anlytics and noticed a benchmarking feature. It is limited to categories and similar size. Does anyone know if you can put in specific sites such as competitors for benchmarking? I have a local maid service and benchmarking would be more helpful if this was the case. Thanks
No. Google benchmarks you against unnamed sites. Remember - if you could access that sort of data about them, they could also access data about you, and you wouldn't like that. Nobody would opt into it if they thought their specific and identifiable data would be made available to competitors.