Hi, In PPC, what is Behavioural Targeting & Contextual Targeting?. What is the difference between the two?. Please enlighten. Regards Ramki
ok, I got this as I'm starting a PPC Contextual targeting is ads that are based on the content of the site. This assumes that your visitors are interested in your topic and therefore will be interested in related ads. If your site is on fishing, an ad might sell fishing poles Behavioral targeting is more of what a visitor does on your site. If the visitor, for example, tended to visit all the pages on the site about making money, and had a popup blocker, the ad would probably be a text ad about a job opportunity
Hi, Thanks for your reply. I am not clear about behavioral targeting. Can you/ anyone please enlighten me further. Thanks Regards Ramki