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Behavioral targeting master thesis survey

Discussion in 'General Marketing' started by NadjibBen, Aug 23, 2015.

  1. #1
    Hi everyone,

    I am currently conducting a research study about behavioral targeting in digital advertising. Indeed, your participation will help me understand the impact of behavioral targeting on the consumers and their perceptions about targeted ads. It will take approximately less than 5 minutes to answer all the questions.

    You might copy and paste the URL link below to you access to the survey:

    https://docs.google.com/forms/d/17xds5AUnaZ4j19a7QOO59k2m4i9m0_ECyqDiTw5Szg4/viewform

    Thank you for your participation,

    Nadjib Bennaï

    MBA International Business (ISEE Business School Paris)
     
    NadjibBen, Aug 23, 2015 IP
  2. JohnScott

    JohnScott Notable Member

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    #2
    Cannot imagine that such a short survey would be very helpful in understanding web users. :|
     
    JohnScott, Aug 23, 2015 IP
  3. NadjibBen

    NadjibBen Greenhorn

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    #3
    Hi John,

    Thank you for your participation and your feedback!!!

    Indeed, the survey is short and does not try to analyze all the aspects of Internet user behaviors.
    However, I created this survey to answer to my research hypotheses and to analyze the level of awareness of lambda consumers on different concepts that are included within the topic of my thesis.
    I prefer going straight to the point rather than asking 30 questions that might be irrelevant and time consuming for the respondents.

    So far the data that I collected are showing some really interesting trends :)
     
    NadjibBen, Aug 23, 2015 IP
  4. JohnScott

    JohnScott Notable Member

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    #4
    I hope you will share those trends with us when you are done. :)
     
    JohnScott, Aug 23, 2015 IP
  5. jrbiz

    jrbiz Acclaimed Member

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    #5
    Yes, please post the results when the survey is completed. I just took it, too.
     
    jrbiz, Aug 24, 2015 IP
  6. NadjibBen

    NadjibBen Greenhorn

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    #6
    Sure! :)
     
    NadjibBen, Aug 24, 2015 IP