Behavioral targeting master thesis survey

Hi everyone,

I am currently conducting a research study about behavioral targeting in digital advertising. Indeed, your participation will help me understand the impact of behavioral targeting on the consumers and their perceptions about targeted ads. It will take approximately less than 5 minutes to answer all the questions.

You might copy and paste the URL link below to you access to the survey:

https://docs.google.com/forms/d/17xds5AUnaZ4j19a7QOO59k2m4i9m0_ECyqDiTw5Szg4/viewform

Thank you for your participation,

Nadjib Bennaï

MBA International Business (ISEE Business School Paris)

 

Cannot imagine that such a short survey would be very helpful in understanding web users. :|

 

Hi John,

Thank you for your participation and your feedback!!!

Indeed, the survey is short and does not try to analyze all the aspects of Internet user behaviors.
However, I created this survey to answer to my research hypotheses and to analyze the level of awareness of lambda consumers on different concepts that are included within the topic of my thesis.
I prefer going straight to the point rather than asking 30 questions that might be irrelevant and time consuming for the respondents.

So far the data that I collected are showing some really interesting trends

 

I hope you will share those trends with us when you are done.

 

Yes, please post the results when the survey is completed. I just took it, too.

 

Sure!