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Before advertising on a site........?

Discussion in 'General Marketing' started by Digital_Designer, Sep 1, 2008.

  1. #1
    Before advertising on a site, what things are important to know ?

    Thanks in advance :)
    SEMrush
     
    Digital_Designer, Sep 1, 2008 IP
    SEMrush
  2. copper12

    copper12 Peon

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    #2
    1. First see how much traffic they have. Ask to see their traffic stats. A legitimate webmaster will do this. You can also use compete.com, but this is a rough estimate only.
    2. Write out your ad(s), and then let them sit off to the side for a few weeks, if not longer. Then go back to them and read them again. Look at them with fresh eyes.
    3. Get others to critique them. If they were interested in such a product, would they click on the ad?
    4. Make damn sure your site can convert. Get others to critique it also.
    5. Don't do impressions. It's a rip off.
    6. Before advertising on his site, ask the webmaster if he would allow you to change your ad and or move it to another spot before the campaign ends if it isn't performing as you had hoped.
    7. Don't advertise free stuff. The moochers will cost eat up your advertising $.

    If you are selling an e-book, don't advertise "free tips," or anything like that. Flat out tell them that it is an e-book, but put a hook in it to get them to click on it.

    Yes, you will get fewer people clicking on the ads, but many of the ones who do are more prone to be serious buyers. At the same time you can weed out most of the moochers and curiosity seekers.

    *Shit! ... I got over 300 visitors yesterday, and not a single one bought!"

    Sound familair?

    That's one of the greatest advantages ads have over SEO.
     
    copper12, Sep 1, 2008 IP
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  3. mad_hatter_29

    mad_hatter_29 Peon

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    #3
    Hi Designer,
    I think one of the most important things you should be doing before spending a penny is working out:

    1. how much you want to pay per action
    2. what you envisage your conversion rate to be
    3. what your sales funnel will look like
    4. what constitutes an action (is it just a click or is it leaving details in your nae squeeze page)
    5. how you're going to monetise the actions
    6. what you're going to do as plan B to monetise the new traffic hitting your site

    just my 2 cents, hope it's helpful.
    Paul.
     
    mad_hatter_29, Sep 1, 2008 IP
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  4. hirecontentwriters

    hirecontentwriters Peon

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    #4
    Also check if the site you are advertising on doesn't link to bad sites.
     
    hirecontentwriters, Sep 1, 2008 IP
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  5. Digital_Designer

    Digital_Designer Banned

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    #5
    Thanks to everyone for valuable inputs :)
     
    Digital_Designer, Sep 1, 2008 IP
  6. Digital_Designer

    Digital_Designer Banned

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    #6
    Need more opinions :)
     
    Digital_Designer, Sep 3, 2008 IP
  7. tendulkar2

    tendulkar2 Banned

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    #7
    First..see the traffic (alexa rank ). (PR is optional).
    See if that site is related to your niche (So, you'll get more clicks)
    Look ..from where the traffic is coming to that site... organic, or referred or direct. Choose it if it has good amount of organic traffic..so, the traffic is targeted.
     
    tendulkar2, Sep 3, 2008 IP
  8. houck

    houck Active Member

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    #8
    just my opinion, but advertise right at the top (like 10px from the browser window) don't really work well... because people will miss the advert and go straight to the website's content etc and will scroll down. leaving your ad high and dry.

    I suggest looking for adverts on sidebars or middle content area. footer stuff is normally ignored too.

    I like to "sponsor" blogs (you know the 125x125 buttons) cos I think it's looks better than PPCs. but the advice above is more than enough information.
     
    houck, Sep 3, 2008 IP
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  9. Digital_Designer

    Digital_Designer Banned

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    #9
    Thanks for help reputation given to everyone :)
     
    Digital_Designer, Sep 3, 2008 IP