Guys, I deadly need your advice. I have a tricky plan to fulfill. LOL I've found out some weak points of my main on-line rival's product and I want to make our prospective customers aware of that. For them to make the right choice... I've made a comparative review of our products and placed it on my website. What I want now is that when people enter his company's name they would see my review next to his site in search results. What should I do for that?
You can find out your competitor ranked keywords, and outrank them using their own keywords using SEO, or bid on them using AdWords. So, when someone search for those keyword and your competitor show up on number 1 of SERP, your ads will be there also. What do you say? Sam