I have been wanting Y! to implement a warning system for low quality traffic rather than shutting down an account without warning. Well, be careful what you ask for... "Jan 30 2007 14:56 PT Hello XXXXXXXXXXXX, As part of our efforts to ensure that our advertisers receive high-quality traffic from the Yahoo! Publisher Network, we continuously monitor a number of publisher attributes, such as: 1. Sources of traffic, including geographical distribution. 2. Suspicious click activity. 3. Advertiser conversion rates. 4. Overall quality of leads generated by a publisher?s site. We conduct this analysis to protect our advertisers? interests and the health of the network overall. In a recent review of your account, we found generally that the conversion rate for traffic from your site was of concern. While we are not taking any action at this time, we ask that you take steps to improve the quality of the traffic from pages of your site that display Yahoo! Publisher Network ads. Actions you can take to accomplish this include: ? Modifying your Ad Targeting categories, or disabling Ad Targeting ? Modifying your sources of traffic If you need further information on our request, please do not hesitate to contact us. Thank you in advance for your cooperation Sincerely, Margaret Holland Yahoo! Publisher Network 866-XXX-XXXX"
Well at least you got a warning. Some people don't.... What do you plan to do? Better target your ads?
Since they are willing to talk with me, I am going to try changing the ad targetting first, checking in with them and if that doesn't work disabling ad targetting all together.
You have a 90% chance of getting terminated in a few months, many people who got that message got terminated soon after.
i would disable ad targetting completely and ensure that your pages are targetting contextually. of course, i have said this many times. and i would up that termination percentage to 99% and 1 month. if you are going to call and talk to someone, make sure you talk to the person who sent you the email or correspond directly with her via email. that way, at least you can have some consistency. you will likely hear "everything is fine" from someone other than Margaret. good luck. jmo
I agree....although I also say less contact with them is better...try no ad targetting for a while...I think they have lost some of the advertisers, but you should still get some that are related.
Interesting, you sure it's not 0.1% - 0.2%? But if it's what you say it is, I don't see it as being THAT big of a problem. I think it's converting pretty fairly.
i dont think thats what ypn means when they say "low conversions". likely, they are talking about actual advertiser conversions and not publisher ctr. jmo
Possible. How could you define "advertisers conversion" though? And what is the difference, if any, between the two?
Publisher CTR is made up of Impressions / Clicks Advertiser CTR is Clicks / Conversion To Sales or Lead
Yes, I am sure it is 1.0% to 1.2% and yes, I am sure Yahoo is talking about the percentage of THOSE clicks that buy, sign-up, etc. (i.e. Advertiser's conversion rate from my clicks) is low. Thanks for everyone's help. and Karagold, 1% chance of survival? I like those odds
Maybe hust take off YPN ads completely so they don't ban you. They can't ban you if you're not using their ads on your site.
It is a no win situation. Even if there is no ad targetting you may still get contextually irrelavant ads...and hence this "low quality" flag may still trigger. Just prepare for the inevitability that your account will be terminated
Well, I can understand the skepticism, but I will do my best to stay alive. A major point in my favor is that I even got a warning in the first place. Most just get the ax. So, on some level they want to give me chance, I must be making them good money or else I woulda already felt the boot on me backside.
you have a good point joystick. you getting a warning for this is extremely rare. i highly doubt the amount of revenue you generate for ypn has any bearing on the matter though. if they are losing advertisers and they deem your account is "responsible", you are costing them more than you are making them. and, not to be negative, without knowing how your visitors are actually converting for their advertisers, it is impossible for you to know if you are on the right track with whatever it is you end up doing. knowing that, i would hope for the best and assume the worst. prepare yourself so you arent stuck in the cold. jmo
If I bought a site that the previous owner got one of these letters (and I didnt know) would I risk having my account terminated within a month? Or do they base it on the actual site and not any domain names in peticular?