Does BBB Accreditation make a difference? Is it still recognized as a trusted brand and does it influence your buying decision?
Agreed. I tend to look for the BBB seal myself but I don't consider it a make-or-break factor by itself.
It's still one of the factors people use to check out the authenticity of a site or business. It surely do help, a lot of home business seekers get to read articles on how to find legitimate home business online and the BBB is always referenced.
It's not gone make a difference. The only think it might do is give that little extra incentive for someone that's already interested in buying your product