Hi! I have a small business - a startup business to be specific. And at the moment I am using Income, Sales and Customer Service/Review as my metrics. Any further suggestion on a more specific metric to use in my small business for evaluation and progress? I would really appreciate all your thoughts. Hope to hear from anyone, hehe. Thank you.
What do you do / sell? Is it mostly online or do you have a physical address or is it a combination of the two?
You will get much better answers if you provide at least the info that @qwikad.com mentions above. At a minimum, you also should be tracking costs and that includes the cash, other resources, and your time that you are investing into the business. You ultimately need to know your ROI (Return on Investment) to measure the success and viability of your business.
I am into digital product/service. Wow thanks for this detailed info - happy to see the guide you have shared . I will explore on each of the metric you have shared. Thanks!!! I hope you dont mind me asking, do you have some suggestion on what software or platform that have these metrics so that i could just input the data needed and see the results right away? Thanks!