Basic difference between PPC and adwords

Discussion in 'Google AdWords' started by jeffreylee, Jan 4, 2011.

  1. #1
    can anyone tell me what is the basic difference between ppc and adwords in seo field?
     
    jeffreylee, Jan 4, 2011 IP
  2. jacwee

    jacwee Peon

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    #2
    PPC is pay per click. Among the PPC providers, Adwords and Bing are the biggest.
     
    jacwee, Jan 4, 2011 IP
  3. kingofss

    kingofss Peon

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    #3
    They are same. Adwords also uses PPC system.
     
    kingofss, Jan 5, 2011 IP
  4. ramtripper

    ramtripper Peon

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    #4
    adwords is googles version of PPC like adcenter is bings version.
     
    ramtripper, Jan 5, 2011 IP
  5. wesley gibson

    wesley gibson Peon

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    #5
    they are same, you can add your budget and targeting traffic with keywords on adwords.
     
    wesley gibson, Jan 11, 2011 IP
  6. dburdon

    dburdon Peon

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    #6
    Adwords is PPC. But PPC can be something other than Adwords.
     
    dburdon, Jan 11, 2011 IP
  7. deepfootprints

    deepfootprints Peon

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    #7
    Hi There

    I just wanted to add that as the others have commented - PPC means 'pay per click' which is a marketing channel and Adwords is the Google specific offering of this marketing channel.

    In addition - SEO (search engine optimisation) is a completely seperate discipline - although closely related as both PPC and SEO search results are displayed on the same page.

    The management of the two, however, is very different as PPC is paid for and SEO is all about optimising your onsite and offsite content and site structure to better position you in the search engines free listings.
     
    deepfootprints, Jan 11, 2011 IP
  8. seafrontsteve

    seafrontsteve Peon

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    #8
    Adwords actually allows advertising in two different ways.
    One way is PPC - where the advertiser agrees a maximum amount they are willing to pay for each click or visitor sent to their offer.

    Adwords also allows you to advertise to the content network using PPV or pay per view.
    Then the advertiser pays Google up to a maximum amount for each 1000 times their ad is displayed - irrespective of whether the ad generates any clicks or not.
     
    seafrontsteve, Jan 11, 2011 IP
  9. tacopalypse

    tacopalypse Peon

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    #9
    ppc is a category. adwords is in that category, along with bing, adbrite, and lots of other smaller companies.
    none of them have anything to do with seo.
     
    tacopalypse, Jan 11, 2011 IP
  10. Guy1966

    Guy1966 Guest

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    #10
    Google AdWords is Googles version of PPC
     
    Guy1966, Jan 14, 2011 IP