Basic CTR Question

Discussion in 'Reporting & Stats' started by iwm1979, Sep 8, 2006.

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  1. #1
    What does CTR mean? Is it number of clicks per Adsense unit or number of clicks per ads displayed?
     
    iwm1979, Sep 8, 2006 IP
  2. rzvagelsky

    rzvagelsky Well-Known Member

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    #2
    CTR refers to the Click-Through-Rate....a ratio of how many clicks your ads received to how many times they were displayed (impressions). If you have 3 ad units displayed per page, that counts as 3 impressions.
     
    rzvagelsky, Sep 8, 2006 IP
  3. wentworth

    wentworth Guest

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    #3
    click through rate percentage like 5% or 15% of vistiors clicked the ads on your page....
     
    wentworth, Sep 8, 2006 IP
  4. LucasMS

    LucasMS Peon

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    #4
    no, 3 ad units in each page, counts as 1 impression.
     
    LucasMS, Sep 8, 2006 IP
  5. rzvagelsky

    rzvagelsky Well-Known Member

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    #5
    thanks for the correction
     
    rzvagelsky, Sep 8, 2006 IP
  6. iwm1979

    iwm1979 Well-Known Member

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    #6
    so it is number of clicks per page of adsense displayed?
     
    iwm1979, Sep 8, 2006 IP
  7. LucasMS

    LucasMS Peon

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    #7
    no again, its the total clicks in your entire adsense account (all pages and websites which you have put the adsense code)
     
    LucasMS, Sep 8, 2006 IP
  8. ablaye

    ablaye Well-Known Member

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    #8
    Yes. It is number of clicks per page impression.
     
    ablaye, Sep 8, 2006 IP
  9. JamesColin

    JamesColin Prominent Member

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    #9
    it depends on how you display your advanced reports, you can choose and the CTR changes accordingly: page, ad unit, individual ad.
     
    JamesColin, Sep 9, 2006 IP