Hey Guys, I have a little question for you. Lately I have been trying to get clicks with banners on the content network. I've uploaded all formats and a few days later all were getting a good amount of views and clicks. Besides the banners I also have 1 textad with a good CTR in that adgroup. What I see now is that the total amount of views is getting spread over my textad and my banners. So say my textad is getting 60% of the views, then the banners will get the other 40%. My question is now if the textad and banners are competing against each other for the total amount of views or that my textad wouldn't have gotten that 40% views that the banners have in the first place? If they DO compete against each other, I was wondering if it would help to put those banners in a seperate adgroup with exactly the same keywords. But then the question arises if the 2 adgroups go competing against each other. Who can help me out?
Turn ad optimization off in the campaign settings or else set up a new ad group. With image ads, you should be using a new adgroup anyway. (IMO)