Hey i seeing how many people still use banner advertsing? when i am browsing a website i totally ignore banners altogather. Today i came accross a website that has banners all over the place which i found annoying and disturbing. The website had some informative content but the banners where too much of a distraction so i asked my self do people still do banner advertising. I know a few years back that banners were a effective way to advertise but now i see there is no real point in banner advertising since there are better alternatives to banners such as PPC which are more cost efficient and you gain more click throughs. here is a couple of questions: So do you still do banner advertising? Do you find it efficient? Thanks for your time -Martin
We use banner ads on a few select sites only that can send quality traffic. Banners make it easier to pre-qualify traffic than a simple text link does, but it should only be done for certain sites.
IMHO, the traditional 468x60 banner is dead as the dodo! I've read somewhere that click-thru rates have fallen to 0.2% or something like that. At 100,000 impressions that would mean 200 click-thrus ... I prefer the small banners (125x125, 125x60) - I think these are much more effective ... they're less invasive and are being placed better within sites. Cheers, Martin
I use banner advertising that gives me 25 new members per day in a newish forum. The trick is to find a highly similar and productive site and advertise a catchy banner on it.
The question itself is flawed. Any advertising comes down to ROI. What are you paying to obtain a "customer" and how much is a customer worth to you? Banner advertising, link advertising, writing/syndicating articles, hiring forum posters, buying radio advertising, strapping on a billboard and walking up and down the street .... any of these might be the perfect form of advertisig for you. There's a mix of experience and book knowledge that gets you through some really rough guestimations and from there you have to measure/refine/measure/refine. I use banner advertising, adwords, overture, text advertising, co-op, managed referrals, etc. They all work well.
Banner works if it's targeted. If your site is about computers, and you get computer banners, then yes, I think it's worth it, and would elicit more clicks than one of those smiley or "shoot the tie fighter" ads.
UNfortunately, those stupid blinking crap-ass banners work to some extent. There is always going to be the "new guy" that thinks "YOU WIN!" really means he won something I've seen a decent ctr with banner ads, although I would never pay for them.
I only ever use banners on my own sites and i get reasonable results from them. I wouldnt pay for banner advertising as i dont think its nearly as effective as it used to be. On my sites i use the small banners mostly next to very relevent content. Banners can ad a bit of colour to an otherwise boring site too.
I think im starting to develop banner blindness. I hardly ever read them when i do see one. Surely i cant be the only one.
Yeh i ignore them too most of the time. I do with sigs as well, Do people have good results adding there links to there sigs?
Guys like us ALL have banner blindness. Adsense blindness, etc etc. But you're looking at it from the wrong perspective -- banners, ADsense, etc are targeted at NOOBS. Hundreds and hundreds of noobs that come online every day. They have no such "blindness" yet. That's why banners still work.
I read a 70 page report by one of the guys who still makes a huge amount of money with purely banner advertising. Everything comes down to a number of factors but the most important of all is TESTING It doesn't matter how low the CTR is if the banners are cheap, if it is more expensive then you need a high CTR or profitable conversion. It is just like Adwords in many ways Different banner styles work on different sites. I actually have one banner on a site that currently achieved a 5% CTR on 4k+ unique visitors, and it is converting.