I got a nice banner for my forum and want to use some coop weight on it, mainly for traffic, which might sound silly though. I guess only very small percentage websites display banner ads other than pure text links, if I only create one banner ad, is it possible the banner ads get much fewer impressions because so few websites would like to display it?
I added a couple of my own banners to the network. They don't have all that much weight behind them, but the stats are equivalent with those I'd expect from text ads. Guess enough people must display banners. Actually I display them on my site.