We all most all know about banner and link exchanging. But I think those can play a vital role on creating your web presence higher on web. Those are the most useful terms on offline promotion. For exchanging banner you need to know the best way of creating your brand banner. Because that banner will represent your company on the other websites. Banner size and content should be clear so that people can know what it is exactly. Then you should choice the most effective sites from the stack with whom you like to exchange your banner. It should be placed on the related website of your brand. Link exchange is similar to banner exchange. The same things you should keep on mind while you are exchanging. Please try to enrich the content if you have better idea about exchanging link and banner. Thanks. Regards, Adam Littlecroft 37th Floor, One Canada Square, Canary Wharf, London E14 5AA Staffindia DVPE