Banner Adverts

I'm just in the process of launching an entertainment website. I will offer advertising space on the website in the form of banner adverts. The way I propose to do this is to charge advertisers £25 per month for a ROTATING banner advert on the site, and there will be 3 different banners displayed on each page load.

Now I'm not very good with business and marketing, so what I want to know is

a) is this a 'fair' way of doing business, as I cant guarantee how often/when a particular clients advert will appear
b) should there be a max number of adverts I should allow to rotate on the site?

 

In my opinion, you must find out how many unique visitors
you will get every month and then to decide the price.


Mario

 

It sounds like your method could create a lot of headaches for you in managing the ads and your clients. There are several PPC and PPA (pay per action) advertisement websites who do all the management for you for a very small fraction. All you have to do is input the code and collect your income. I don't have any of these links with me off hand, but they arent hard to find.

Hope this helps.

Good luck,

 

how does one determine a price to charge? I know its mostly by traffic, but then how much per the traffic?
Lets say you get 6000 uniques a month, what is a good price? Or is it by visits, which would be more?
Is there a dollar per thousand value at hand here?

 

Well, if you put info on "how many unique visitors" and "how many pageviews" you have, then it's worth trying.

 

What's a good general guideline then? Lets say we base it on 1000 unique visits per month.

 

banner impressions are relying more on pageviews (or impressions), but let's suppose it's 1000 uniques and 3000 pageviews.

With a low $1.0 CPM (cost per 1000 impressions - or pageviews) it would mean $3 for 3000 impressions.
For higher cost (let's say $5 CPM) it would mean $15 for 3000 impressions.
Some sites are selling $10, $20 or even $40 CPM but then you really gotta have a volume...

EDIT: you can also add something like "announce sponsors in your blog" type of approach, or give additional links for people.

 

The whole reason for rotating ads is because the webmaster can put in even more ads. If he leaves them stationary, he can have just so many on that page.

We advertisers do not like rotating ads, obviously. But sometimes we have to put up with them due to the large traffic certain have.

But, if your page has only a few ads and you have plenty of space for more and you rotate them anyway, I myself wouldn't even bother with your site.

Doing this may decrease your chances in getting advertisers. Many times it can be hard enough to find them.

I'm just saying.

 

I agree with everyone else, you need to launch it first

 

Actually, rotating ads can be good & increase CTR.

If you display same ad always... your regular readers might come up with "ad blindness" as they stop watching the ad. Rotating the ads can help in this case (I've tested this with google adsense, and believe I'm not alone...).

Of course if you allow animated banners, you don't need to rotate...

 

Should I have a 'maximum' number of adverts for the rotation model?

 

Yes.

The "impression count" is important.

 

So like how do I work this out?

 

That's up to you

Try £25 if you want, and tell how many impressions one gets for that price.

 

depends on traffic stats, etc.

 

So if I go for the CPM approach I take it I would need to "prove" to the advertisers the number of impressions the site has got each month?