BANNERS ARE OUTDATED NEW 2014 MARKETING STRATEGY… Advertisements aren’t cool anymore, the conversion rates aren’t just what they used to be. The rules of the game are always changing. Too bad most of us are suckers for out dated programs promising a step by step tutorial on high front end conversions. You know the ones with millions of “pictures” showing account statements and too good to be true testimonials. Yes, I’m talking about the ones that build up hype and lead ons… BUT they never really answer the question of how they did it because if they did then everyone one would do it. So they sell you the “vision” such as this could be you if you use these unique tips and tricks. Sound familiar? -You’re being persuaded to buy a product about persuasion. That’s some inception shit right there. #So the burning question is: What’s the new strategy for high end conversions on any product? *Simplicity is everything, don’t over think. Only use the minimum effective dose (aka Paretos Law) to achieve optimal results. >>The main problem is that everyone is using old techniques from 2009-2012 which consisted of a landing page being dolled up with content that screamed and shouted “My product is awesome buy it now because it’s only going to be here for a limited time since it has one of my biggest secrets in it”. Consumers have way more choices than they used to, and way less time. In a world when we have too many choices and too little time the obvious thing to do is just ignore stuff because they know that a banner is an advertisement with a salesman at the other end trying to sell them something. Ex. You’re driving down the road and you see a cow and you keep driving because you’ve seen cows before, so therefore they seem invisible. Cows are boring, who’s going to stop and say oh look a cow? Nobody. But if the cow was purple, then everyone has their face planted in the car windows. Why? Because it is remarkable. Meaning it is worth making a remark about. So instead of making a landing page extremely obvious that you are going to sell them something, do the latter which is this: Have remarkable content on your page that empowers the consumer, but at the same time plants a seed of curiosity that makes them want more because you have them on the edge of their seats. This way you get a front end sale but still maintain a long term relationship in the back end. Most landing pages now try extremely hard to close the sale, making it extremely obvious that they’re trying to sell you something instead of empowering them with content that provokes interest, inspires curiosity, answers a burning question, or solves a problem. As a very successful clickbank affiliate myself I've noticed that the top vendors have one thing in common. And that is a video presentation that encourages hard sales by using certain phrases such as: “Break through tips” “New research” “Unusual/Unique tips” and my favorite “won’t be online or free soon”. So I asked a few of my friends to take a look at it and they immediately felt like a salesman was hovering over their neck, not the best ambiance to put around your consumers. After endlessly searching through the market place the only vendor I found unique was this goofy page simply because it made me laugh. That immediately broke the ice for me because the landing page made me laugh which in return made it more memorable and remarkable. Summary: Making it obvious that you are selling something is not the way to go. Instead have good content that empowers the consumer, this way your product is deemed premium and has that professional ambiance around it rather than forcefully shoving media down their throat. Lets help each other out! Thoughts and comments below ( :