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Banner Ad Network That Supports iFrame ?

Discussion in 'General Marketing' started by 6speed, Jan 13, 2011.

  1. #1
    I'm having some trouble finding a banner ad network that supports the use of iFrame. Does anybody have any they could recommend? The niche is pretty general so any would work.

    Thanks !
    6speed, Jan 13, 2011 IP
  2. 6speed

    6speed Guest

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    Weekend bump?
    6speed, Jan 16, 2011 IP
  3. digitalpoint

    digitalpoint Overlord of no one Staff

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    Why would you *want* an iframe based ad delivery system?
    digitalpoint, Jan 16, 2011 IP
  4. securesite

    securesite Active Member

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    Nearly all if not actually all rich media providers provide publisher hosted server side "iframe buster" files that the expandables seek out when they detect themselves as being loaded within a frame. When these files (called both as relative and fixed paths, unfortunately, depending on vendor) are hosted and called they allow whatever expandable ad loaded within a frame to break the bounds of it and expand over the frame's set w/h. There are other issues to note with iframes, but for ads, this seems to be the largest. If you go all in with iframes - even by just wrapping your remnant in iframes, if you accept expandable remnant ads - you'll note them all:

    1) new vendors need new pub side files
    2) atlas requires tag-by-tag modification to include the location of the server side file
    3) dfa requires tag-by-tag modification if the location of the server side file if it is not the default dclk location (put it in the default location for ease of use)
    4) surveys may need to expand from iframed ad calls - means you need a server side file for your marketers' research partners as well

    Also, research the concept of friendly iframes. Apparently they are quite helpful in this aspect of things. I have yet to see or work on an implementation of them however.

    Good luck!
    securesite, Jan 16, 2011 IP