Ok, I just wrote this article about something I've just noticed in the serps in google. let me know what you think or if you have noticed anything similar in the results themselves. http://www.hitsearchlimited.com/news/9992395/
Hmmm I'm not so sure this is true. You state in your artical that: PS: I think you spelled "specialist" incorrectly in the above sentence. Yet when I just searched for the keyword "specialist" at Google, I sometimes see no ads and other times see an Adword ad w/ the title "Avoid these doctors", ad text of "Read free ratings for thousands of doctors and dentists nationwide." and URL of "RateMDs.com". So obviously, someone was able to bid on it. However, I think you'd be an absolute idiot to bid on the term "specialist" (broad, partial, or exact match) in the first place. Who on earth would want to pay for someone to click on an ad for the keyword "specialist" or "specialists" and you have absolutely NO clue what type of "specialist" they are looking for? What a way to burn through your PPC budget w/ zero conversions.
you'd be surprised how many people would do it, who don't run their campaign properly! there must be 100's of people with broad match on who target, specialists. I do think its interesting, theres 1 guy who shows up now and again on google, yet on yahoo, there is such a difference.