Bad CPM Fill Rates - Who can beat it?

Hello,

Here are the mid-day statistics from our Lijit account for our humor website:

At the end of the day, the ad requests will be over 200,000. Less than 20% of our inventory is being filled with our current advertiser - Lijit.

Are there any advertisers on here that can offer us better rates? If you can give us solid rates, our inventory is yours.

Our unique visitor CTR is 3%

Regards,
Madusha

 

Firstly, I don't think this is the right section to post your query on an advertising network. Pay Per Click is the apt forum for all such discussion and you will get some nice suggestions there.

Now coming on to your concern, 20% is a less than standard fill rate for a CPM network. However it mostly depends on your traffic demography. Lijit provides good fill rate for traffic originating from Tier-1 countries. I average around 60% fill rate for Lijit Ads and they provide very good eCPM rate. However, if your traffic is mostly from India/Asia or Tier-2/3 countries, it would be good for you to look out for another ad network.

There are a few reputed networks (like Adversal or Fidelity Media) who can provide you with 100% fill rate. Going by your name, I suppose you are Indian (may be Bengali ). For Indian traffic, there are only a few networks which pay decent money. Try out the following, you will see better results in a few days time. I am also providing you links to detailed first-hand reviews of these networks written by me after using their services -

1. Adversal - Avg. CPM Rate - $0.20; Fill Rate - 100% -> http://adsreview.in/adversal-publisher-network-review/

2. Glo Ad Market - Avg. CPM Rate - $0.18; Fill Rate - 80% -> http://adsreview.in/global-advertising-market-gloadmarket-cpm-publisher-network-review/

3. Fidelity Media - Avg. CPM Rate - $0.15; Fill Rate - 95% -> http://adsreview.in/fidelity-media-publisher-network-review/

Hope it helps.

Best regards,
Deb

 

Hi,

Thank you for you reply.

Actually, no. 20% of our traffic comes from the U.S which is the highest from a single country. India makes up for 4% of our overall traffic. Also, please don't correlate my name with a target audience of a website.

The problem could be due to the 3 ad slots serving Lijit ads being below the fold. I've given priority to the better networks with higher fill. Currently Epom is giving us pretty good eCPM of $0.40 - $0.50 at 100% fill for our high performing ad slots.

I am however still looking for networks to fill the remaining ad spots in replacement for Lijit. I will have a look at the networks you have recommended. We also recently joined the Clicksor network and will see how that goes as well.