bad bad bad eCPM

Discussion in 'Reporting & Stats' started by 2ndsky, Oct 28, 2007.

0
  1. #1
    yesterday I got 7 clicks earning me 0.01$

    Wth? Anyone of you experienced the same or know from what Ads this is happening?
     
    2ndsky, Oct 28, 2007 IP
  2. Sem-Advance

    Sem-Advance Notable Member

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    #2
    Probably clicks from people whom the ads are not designed to display as a targeted customer.

    To paint a better picture imagine you own Saab Company and only sell the Saab models to people in Switzerland

    You would want to advertise then only in Switzerland Austria Germany and possibly Italy and France..

    But you would not want to advertise to people in Mexico Canada USA

    I come to a site and see an Ad for your Saabs and click the ad....

    Google sees I am not from the target country and does not debit the advertiser, nor pay the publisher.

    Make sense?
     
    Sem-Advance, Oct 28, 2007 IP
  3. 2ndsky

    2ndsky Peon

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    #3
    yes makes sense. I didn't know google has values for monitoring that to their clients.

    Its a pretty nice idea.

    What about a low eCPM value? that falls into the same category?
     
    2ndsky, Oct 28, 2007 IP
  4. guidyy

    guidyy Active Member

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    #4
    I'm not so sure that ads for Swiss market would show to a US/Mexico visitor.
    At least not on my site.
    I am in Italy, and I see totally different ads than my girlfriend in the US and my friend in UK.
    If you install the adsense preview tool you will have proof of it.

    Most likely they were invalid clicks.
     
    guidyy, Oct 28, 2007 IP
  5. baumann93

    baumann93 Peon

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    #5
    This frequently happens when:

    1. Google considers the traffic coming to your site as "low quality"
    2. Google decided that the clicks were invalid.
    3. Your site did not attract high paying advertisers and Google is sending you junk ads.

    My2c.
     
    baumann93, Oct 28, 2007 IP
  6. Skyzee

    Skyzee Peon

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    #6
    junk ads ... that's the reason ... maybe you have visitors from albania and there's only one advertiser there for your niche ...
     
    Skyzee, Oct 28, 2007 IP
  7. 2ndsky

    2ndsky Peon

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    #7
    alright, thanks for your help :)
     
    2ndsky, Oct 30, 2007 IP
  8. Remotay

    Remotay Well-Known Member

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    #8
    Maybe he has REALLY low CTR, thus low eCPM.
     
    Remotay, Oct 31, 2007 IP
  9. dreamscripts07

    dreamscripts07 Peon

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    #9
    that really sucks ..........it happened to me a while ago
     
    dreamscripts07, Nov 6, 2007 IP
  10. Desception

    Desception Banned

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    #10
    I offer optimization service, I guarantee your earnings to increase, and your eCPM to rise! I offer full refund for up to 30 days. PM for more details, or check my thread below:

    http://forums.digitalpoint.com/showthread.php?t=545695
     
    Desception, Nov 6, 2007 IP