I just came across something...did you know in January of 1996 before the Google Search engine was officially launched it was called "BackRub" so named for it's ability to analyze backlinks.
The perfect question for a pub general knowledge quiz. But hey, we are all webmasters, therefore we've read the Google About Us page too many times we could be considered obsessed with Google ... us?
OK, I was bored. Here is what it would have looked like if they kept the same name. http://www.my-internet-shop.com/backrub.htm