Backlinks worth 80% of ranking?

Discussion in 'Google' started by stevecane, Jan 26, 2010.

  1. #1
    Hi All

    I was told recently, by someone who should know, that backlinks (obviously the right backlinks) account for 80% of Google's ranking of a site. When I used to do SEO a few years ago backlinks were important but so was keyword density, domain name, content etc. Has it changed that much?

    Steve
     
    stevecane, Jan 26, 2010 IP
  2. webcosmo

    webcosmo Notable Member

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    #2
    I dont think he is right. people always say content is king, and it is still the king.
     
    webcosmo, Jan 26, 2010 IP
    wwe_fan9417 likes this.
  3. Xsecror

    Xsecror Peon

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    #3
    Well, maybe he's not right but there's some true in what he says. Backlinks are probably one of the most important things to rank in the SERPs.
     
    Xsecror, Jan 26, 2010 IP
  4. dcristo

    dcristo Illustrious Member

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    #4
    Well they're wrong. Good content will not make money if not marketed properly.
     
    dcristo, Jan 26, 2010 IP
  5. punkaboy

    punkaboy Peon

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    #5
    Getting backlinks is important, Google has said so on their blog and in their videos, so make sure you get some. ;)

    But having your blog updated with fresh content matters to, and a domains age also has some relevance as far as a trust factor.
     
    punkaboy, Jan 26, 2010 IP
  6. PankajKumar

    PankajKumar Active Member

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    #6
    Well I think that content, regular updates and good backlinks are the biggest requirements for good ranking.
     
    PankajKumar, Jan 26, 2010 IP
  7. simple007

    simple007 Well-Known Member

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    #7
    Content+backlinks=traffic=rule the internet/make money...
     
    simple007, Jan 26, 2010 IP
  8. greatme

    greatme Active Member

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    #8
    Content is most Important factor then Backlinks..There are many other Factors which are also important & helps in getting good ranks in serp's.
     
    greatme, Jan 26, 2010 IP
  9. William Tubold

    William Tubold Peon

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    #9
    Backlinks are used to promote your website and content, you can't rely only on the content. I'll give a 50 and 50 to backlinks and content.
     
    William Tubold, Jan 26, 2010 IP
  10. MarkAse

    MarkAse Peon

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    #10
    I do believe backlinks are king....and yes SEO has changed that much in the past few years.

    That being said, content can drive links and anyone would be crazy not to focus on both at the same time.

    I don't believe that the on site stuff like keyword density matters much, if at all, anymore. You need to have your site written for humans, not bots and there isn't any reason to think Google doesn't understand that.
     
    MarkAse, Jan 26, 2010 IP
  11. zippy1nut

    zippy1nut Well-Known Member

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    #11
    Backliinks do seem to hold more power these days in my opinion..
     
    zippy1nut, Jan 26, 2010 IP
  12. Kali Kola

    Kali Kola Peon

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    #12
    Backlinks are necessary. You can have the best content in the world, but without backlinks it will not rise in the serps.
     
    Kali Kola, Jan 26, 2010 IP
  13. peterson82

    peterson82 Peon

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    #13
    In the Search Optimization field, Content is King for optimization to website and secondary thing is backlinks. If you make properly set then your site faster to get ranking.
     
    peterson82, Jan 26, 2010 IP
  14. Lex350

    Lex350 Notable Member

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    #14
    This is not true. I have sites that rank very well with little to no backlinks. The content on the site is what gets it ranked.
     
    Lex350, Jan 26, 2010 IP
  15. dcristo

    dcristo Illustrious Member

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    #15
    The sites are probably in non competitive niches so backlinks don't matter as much.
     
    dcristo, Jan 26, 2010 IP
  16. Sam Milner

    Sam Milner Peon

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    #16
    Content and Proper marketing I think.
     
    Sam Milner, Jan 26, 2010 IP
  17. TimothyJohn

    TimothyJohn Member

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    #17
    Its a 50/50 in my opinion, content is just as important as backlinks. Either way they both work in your favor and I wouldn't suggest favoring one more then the other :p
     
    TimothyJohn, Jan 26, 2010 IP
  18. internetmarketingiq

    internetmarketingiq Well-Known Member

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    #18
    You need to find a new source of information. Backlinks actually play a much smaller role in ranking than people want to believe.

    AUTHORITY of sites linking to you plays a huge role.

    Get a Google Analytics account. Note all the factors that Google is tracking for you... these are all potential ranking criteria... little things like time on site, pages entered pages existed, and even new speculation on how fast your site loads.

    So many factors go into ranking. Links do in fact deliver information to Google... but it's so far beyond just the links themselves... it's the information the links provide about your site.
     
    internetmarketingiq, Jan 26, 2010 IP
  19. mrdeflation

    mrdeflation Member

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    #19


    No way are backlinks 80% of google's algorithm .. no freakin way 100% guaranteed.

    One of my websites (6 months old) has 8 keywords which are all over 1k broad searches (one is 33k) and I rank 1st page BING and YAHOO for ALL of them!

    I rank 38-180 on google for all of them.


    so google uses something else to rank me than yahoo and bing..

    dont know but.. its definitely not backlinks.
     
    mrdeflation, Jan 26, 2010 IP
  20. stellawill

    stellawill Peon

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    #20
    Completely agree..

    As the content is king and good content reduce the bounce rate and this will help to build traffic of your website. On the other hand back links are very important for getting good SERP. So they both together rules SEO.
     
    stellawill, Jan 26, 2010 IP