If I want one of my pages for a bigger keyword to rank, and backlinks is what helps that along, do I want backlinks to my main site or the specific article page? Derek
That page if you want it to rank for certain terms. Internal links with the correct anchor will help too.
ok, so links to the article page, with keyword anchor text, aswell as internal links with same anchor text. Derek
You probably want to mix it up alittle bit, like maybe 70% your primary keyword and 30% secondary, or even vary the keywords by 3 or 4 combinations especially if your going after alot of backlinks at once. It can help to prevent possible penalties for too many fast backlinks (if you plan on doing mass directory submissions).