Just a simple question and how Backlinks affect the site and NOT PR, im not interested in PR. #1 You get a backlink to your main site, is there a trickle down effect to your inner pages (not PR), as in will your inner pages move up in serps due to your main page receiving a backlink? #2 Your inner page gets a backlink. Does that inturn affect the whole site? As in you get 20 high quality links to an inner page it will clearly boost that page, but also will the main page also benefit (not PR related).