Backlinks from content - hard task for pure ecommerce store?

Hi guys. Most of you are telling in topic Content VS Backlink, that good content = good possibility of organic creating backlinks.

Lets say, we have purely ecommerce site. We sell army and outdoor clothing, equipment and so on. We have a few thousands of products, all have competetive prices, good stock situation, product details contains very precise descriptions. Well, this did not get us any organic backlinks. Most of our sells are through PPC campaings. If we have backlinks, we are just buying them from high rating domains here in this country.

That is where we decided to have a blog on our site, where copywriters from agencies are writing blogs for us based on search queries and KW analyses. Type of blogs, where they are adding inlinks with anchors for some products, writing about how to chose those products, in what situations are they good, some tips for usage and so on. I am providing some photos of those products, like I put it in nature or where it is actually used and they put it to the blog as well. It is some help, as those blogs are indexing for some search queries and actually sells something, however again, no one is using it on other sites, no one links to this content.

Now I am thinking to maybe start making some blogs about "where to go on hike" kind of stuff, where I could take a photo of the place. Put there screen from my strava with map, distance and so on. And write about the place.

And here are my questions:
1. would it be help for getting backlinks? My thoughts about it are like this.... we are purely ecommerce business. We are in two European countries, like not big ones (Czech and Slovak). I never seen, that some blogger or owner of some non-commerce pages would link to some ecommerce store just like that, for quality of content. I saw only that he sold that backlink to the ecommerce store. I actually understand it, no one wants to do something for some money making store for free, if he can get something out of it. Especially when you are selling physicall products.

Maybe in other countries it is different, but here this is reality. Could I be wrong?

2. would something like this, making of this non-commerce content "where to go hike" regularrly make some help to us as ecommerce store? If yes, what kind of help it would be? Like it would be pretty time consuming, I could merge hike with some content creation (you know the photos, the strava map and so on). But still, I need to be making stuff that makes most sense.
3. what could I add to articles like that to stay at least bit relevant to our business matter? Like should I maybe pick two products with me (for example some expedition meal) and write a bit about it, take a photo of it? What kind of analyse (KW and Search querries) should I do before and how?
4. can it be bad for our business? The seo guy from some agency did not like this idea as much. Like can it take too much of google indexing bot "juice" and it will overcome our business content like categories and products?

Or does anybody have dome othet idea how could we get good backlinks, website like ours, by not only buying it? Or what kind od content could we be doing to get our organic traffic better?

Thanks a lot for any ideas

 

The first error many people make is to source backlinks from freelancing sites like Fiverr and Upwork, which will likely impact your SEO negatively. SEO is handwork and time-consuming but worth putting effort into securing links through online business directories and link building in forums and submitted content through sites like Medium. Also, if you pose a topic in Google, it should churn out a few related questions further down the page - you may want to use these as inspiration for content.

 

+1

 

Most people will only link out to a product if they're an affiliate and will get a commission for it.

Create data rich content as it's the most shareable. Which trails/mountains/camping locations would your target audience be visiting? Write detailed content on those locations. Temps, elevation, length of trail, # camping spots, fees, wildlife you might encounter, recommended items to bring, etc.

Backlinks don't buy products, visitors do. If you can get targeted traffic from any source and it has a positive ROAS (return on ad spend) or ROI, that's all I would worry about.

How I setup my Brand is the folowing:
1. Created an informational site and built it up example(.)com revenue from display ads
2. Then created the store on a subdomain shop.example(.)com revenue from direct sales
Google sees these two as separate entities/sites (no crawl budget issues). I created a private FB group for my niche to increase the size of my community/audience. As well as social media profiles. Then everyone gets funneled to the store from these locations. Allows you to have a built-in community, trust and traffic for your store.

I'm building my own little web to capture and keep as many people in my niche inside my branded properties. If they want to chat about the niche they can go to my private FB group, want to do some reading-go to my main informational site, want to buy-go to the store.

Make sure all your technical SEO is optimized. Ecom sites commonly have poor pagespeed, etc. Unique descriptions, meta descriptions and image alt texts. I'd focus on backlinks last, build your web first.

 

1. Generating backlinks for an e-commerce store can be challenging, as you mentioned. It's true that many bloggers and website owners may not link to an e-commerce store organically without an incentive. However, that doesn't mean it's impossible. Creating valuable content that appeals to your target audience and establishes your expertise can increase the likelihood of getting organic backlinks. While it may be less common in your specific market, it's still worth investing in high-quality content that has the potential to attract links.
   
   
2. Creating non-commerce content, such as blogs about hiking and outdoor activities, can be beneficial to your e-commerce store in several ways. Firstly, it helps you attract a broader audience interested in outdoor activities, which can indirectly lead to more brand exposure and potential customers. Secondly, it provides an opportunity to showcase your products in a relevant context. For example, you can include product recommendations for hiking gear, outdoor clothing, or camping equipment within the blog posts. This helps promote your products while providing valuable information to readers.
   
   
3. To make your non-commerce content relevant to your business, you can incorporate elements that connect it to your products. For instance, you could include gear reviews, comparisons, or tips for choosing the right equipment for specific hiking scenarios. Additionally, performing keyword and search query analysis is crucial to identify popular topics and optimize your content for search engines. Research hiking-related keywords, analyze search volume and competition, and focus on long-tail keywords that align with your target audience's search intent.
   
   
4. Creating non-commerce content shouldn't negatively impact your e-commerce business if it's done strategically. By utilizing proper website architecture, internal linking, and clear categorization, you can ensure that your e-commerce pages remain prominent and accessible to search engines. When structuring your website, make sure the hierarchy and internal linking emphasize the importance of your product categories and pages. This way, search engine bots will recognize the relevance and authority of your e-commerce content alongside your non-commerce content.
   

In addition to the blog strategy, you can consider other methods to gain backlinks and improve organic traffic. Some options include guest posting on relevant industry websites, collaborating with influencers or bloggers for product reviews or mentions, participating in industry forums or communities, and creating valuable resources such as guides, tutorials, or infographics that others would naturally want to link to. Building relationships with others in your industry can also lead to organic backlink opportunities.

Remember that generating organic backlinks takes time and effort. It's a long-term strategy that requires consistent content creation, promotion, and relationship-building. Keep refining your approach, monitor the performance of your content, and adapt your strategy based on the results you achieve.

 

Hi there! It seems like you're looking for some guidance on acquiring backlinks for your ecommerce website. I'll address your questions one by one:

1. Would creating non-commerce content such as hiking blogs help in getting backlinks? It's true that bloggers and owners of non-commerce websites may not link to an ecommerce store for free just based on the quality of content. However, creating informative and engaging content related to hiking can still attract potential backlinks. You could reach out to relevant hiking and outdoor enthusiasts, influencers, or websites and propose collaborations or guest blogging opportunities. By offering valuable insights and useful information about hiking destinations, you may increase the chances of acquiring backlinks.
   
   
2. Creating non-commerce content like hiking blogs can potentially benefit your ecommerce store in a few ways. Firstly, it can attract a wider audience and increase your website's visibility. While readers may not immediately convert into customers, they could become aware of your brand and products, leading to potential future sales. Secondly, if your hiking content is well-received and shared by others, it can generate organic traffic and indirectly contribute to your ecommerce store's visibility and reputation.
   
   
3. To make the hiking articles relevant to your business, you could incorporate relevant product mentions or recommendations within the content. For example, you could discuss the importance of having durable outdoor clothing or recommend specific equipment for different hiking scenarios. To conduct keyword and search query analysis, you can use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify popular hiking-related keywords, phrases, and questions that users search for. This can help you optimize your content to target relevant search queries and increase its visibility.
   
   
4. It's unlikely that creating non-commerce content will have a negative impact on your business, as long as you maintain a balance between your ecommerce content and non-commerce content. Ensure that your main product categories and important pages are still well-optimized and easily accessible on your website. By creating high-quality content and implementing proper internal linking strategies, you can guide search engine bots to prioritize your ecommerce pages while still benefiting from the non-commerce content's potential for attracting backlinks.
   

In addition to creating valuable content, you can also consider other link-building strategies such as reaching out to industry influencers, participating in relevant online communities or forums, collaborating with complementary businesses, and actively engaging with your target audience through social media.

Remember, building backlinks takes time and effort, so it's important to be patient and persistent. Good luck with your link-building endeavors!

 

How embarrassing for both of you. You have made fools of yourself by using ChatGPT ...

 

I totally agree, it's so annoying when people are too ignorant to think for themselves and come up with an answer in a couple sentences. Guess they think they're actually providing value when anyone can get that viewpoint from AI.