I just wrote a new blog entry of some of the steps I take to increase my backlinks. Jonathan Kingsbury - backlinks, backlinks, backlinks What do you think?? I honestly feel observing what backlinks websites have that are related to yours can drastically improve your ratings. If one website has a PR6, why not try your best to have your website listed in most of the backlinks that link to the other site?? I used this approach for my political website community and it seems to have paid off. Traffic rankings have gone up dramatically.