It is just not that simple. I think a big problem is "some" of the webmasters who are making good cash with CPC get the "Google is great" mentality. And if it's making good money for you that's great. So yes I guess if you are making good cash with CPC my statement to you was ridiculous. So I'll leave it at that. BUT.................. <--- notice the big but Not all CPC (or sites) are created equal. You can have all the targetted traffic you want to a given forum. If advertisers aren't paying good per click you're just wasting impressions. What facts am I basing my claim on? Why my own Adsense account of course.... I've had days where I've gotten over 100 clicks and got less than $2.00. If that wasn't wasted impressions I don't know what is. (that's right $0.02 to $0.03 per click - heck I've seen $0.01 clicks some days.) It's funny because people scream about google's eCPM being high and immediately want to hold that up against CPM networks.... For some people it might last that way for a while depending on your niche, but for most once you get some real traffic and high impressions that number will drop like a rock. I mean it's quite easy to get $11 eCPM when you only have 100 visitors per day and with 3 clicks you get over $3.00. But when that advertiser's budget runs out for the month or they drop adwords all together because it's not converting for them you'll be one of the droves of users starting "OMG my adsense tanked hard this month" threads. Again maybe it's just because I look at it from a long term stability standpoint, but for me there's just no other way .
Fastclick is very good, I agree. They pay 21 days after the end of the month. Check on 20th and you get it the next day on 21 or 22nd. They send out their checks quickest. They also can send to Paypal on the 20th.
Don't blame other people in your failures. Just do a good job and positive results will come. Regardless, whether it is Yahoo or Google or both.
nice thread. >>>You can have all the targetted traffic you want to a given forum.<<< forums don't typically have a lot of qualified search traffic... targeted traffic yes, because it's the same people going there over and over again, but that's called ad blindness... the point is that you can't make overall assumptions about cpm or cpc... it's all wrt("with respect to"), where the impressions are coming from. if you look at your ypn stats, you'll see that they give cpm, not page impressions... after many thousands and thousands of ad impressions, i've still never gone under $1 per thou. so clearly, ypn pays better than cpm... but probably only because i have search traffic, not forums.