Hope someone can help me with this. My websites name and url have the main keywords in it, and an additional word. When building back links, is it okay if I use the name of the website as the anchor text? For example: Main target keyword is: blue widgets Website URL: bluewidgetsforums.com Anchor Text: blue widgets forums Or does the anchor text need to be just the keyword 'blue widgets' ? Thanks!
Sure. That would be good for your website serps. I suggest to use blue widgets forums as an anchor text.
"Blue widgets" As "blue widgets forums" raises the rankings for this one and helps very litlle the main keyphrase Regards
I think best thing to do would be to mix it up some but I would say do a 70/30 split with "Blue widgets" being the primary you use for anchor text.