Are you allowed to send people to a offer directly through adwords, or do you need a landing page? Also, can you bid on trademarked terms like "Blockbuster"?
I don't know 100% the answer to your first question, but I have seen serveral members here do that, they send the traffic directly to the offer, but conversion rate is low. For the second question, you would have to read the terms and conditions for each offer. Some advertisers allow you to bid on trademakered names, others don't. I know that recently, Blockbuster has dissallowed that for this name due to all the fraud with their offer.