Hello All, I wanted to start a thread here and see if I could get some Azoogle AMs and DP members to throw in their thoughts. I like many others have found some great offers with azoolge and had success at promoting them. One of the only problems I really have is dealing with the google quality score. I had one offer that when I sent the traffic from adwords right to the offer was converting at a very high rate until the quality score hit and drove my CPC up to $10! To combat this problem I built a "mini site" to send traffic to and to pre-sell the offer. I followed Kieron's advice as seen on DP here http://forums.digitalpoint.com/showthread.php?t=360032#post3399229. My site has a sitemap, Privacy Policy, Terms and Conditions, Contact us, About us and a few other pages to it. I launched the site with 6000 keywords into google and hoped for the best. After the first 5 visitors I had my first conversion! After I stopped jumping around the room I noticed that yep I had been hit by a quality score. It happened within a few hours of the site going live and all of my great .23 keywords were now bumped up to $5.00 CPCs. So now that Iam a little dishearten about this and I wanted to open up a discussion with all of you about tactics to help combat googles quality score or a better way to use Azoogle offers.
I'm having the same problem and honestly it's keeping us from making any money! Here is an email I got from them today actually.... Thank you for your email. I understand you are concerned about the Quality Score fluctuation in your keywords. The keyword performance data collected in our periodic account evaluation is cumulative. Therefore, if your keyword begins with a high Quality Score and is fairly relevant to your product, its Quality Score is not likely to drop with everyday traffic fluctuations. User traffic may fluctuate for various reasons including the time of day, season of the year, or current events. However, if your keyword performs well and continues to do so over time, this performance information remains a part of the keyword's evaluation over time and will continue to be included with every evaluation. However, there are no guarantees. Increased advertising competition or a change in ad text can impact your keyword's performance. It is important to monitor your keywords and, if you notice that they may not be performing as well as you would like, it may be necessary to refine them or add alternatives. Your minimum bid is the best gauge of performance. The more general your keyword is, the more likely it is to become inactive. We encourage you to review the following important information regarding our performance monitor and the keyword status column: - An explanation of how our system evaluates and uses your keyword Quality Scores: https://adwords.google.com/support/bin/answer.py?answer=49174&hl=en_US - About each keyword status: https://adwords.google.com/support/bin/answer.py?answer=14081&hl=en_US - How to create a targeted keyword list: https://adwords.google.com/support/bin/answer.py?answer=6763&hl=en_US - Options for activating a keyword that is inactive for search: https://adwords.google.com/support/bin/answer.py?answer=6144&hl=en_US - To see our suggested landing page and site quality guidelines, visit: https://adwords.google.com/support/bin/answer.py?answer=47884&hl=en_US The more relevant a keyword, its ad text, and its landing page are, the higher the keyword's Quality Score. The higher its Quality Score, the lower the minimum CPC bid requirement is for that keyword. This is true even when there are several keywords within a campaign. Since the formula used to determine Quality Score remains the same in evaluating all keywords, it is possible that several keywords within a campaign return low quality. We place a lot of weight on the quality of your keywords. If there's a more relevant keyword running against yours - even at a lower price - it will likely outrank your ad. Therefore, the best way to ensure a high ad placement is to increase your ad's quality and/or maximum CPC. If you have additional questions, please visit our Help Center at https://adwords.google.com/support to find answers to many frequently asked questions. Or, try our Learning Center at http://www.google.com/adwords/learningcenter/ for self-paced lessons that cover the scope of AdWords. We look forward to providing you with the most effective advertising available. Sincerely, Vikas Anand The Google AdWords Team
The quality score algorithm is broken. I truly believe that. I can't count how many great keyword/ad copy/site copy matches I have where the QS doesn't make running the ad even remotely possible. I'd probably be spending $50,000 a month with Google if it wasn't for their QS. Instead, I'm spending about $7,500.
Iam going to try and add more content pages to my mini site. I just wish I knew if I was doing it right or wasting my time. I would love to hear from an Azoogle Staff on their thoughts on how best to use adwords with their offers
*UPDATE* I copied over the camp. I set up in adwords and pointed to a deeper page on the site. I also added 15 pages of content linked from every page but the main one. The end result was 75% of my keywords were still poor but at least i got a $1 bid instead of a 5 or 10 I will keep working, love to hear something from anyone else whos worked on this
Guys, although I haven't seen the quality of your sites and I don't know how skilled you are at Adwords, I think the problem is with your Adwords campaigns. The keywords of almost every campaign I set up begin with a QS of Great, and my site, I have to admit, is quite poor. Make sure you use very targeted keywords, and make sure to separate them into very strict ad groups. Then write some very relevant ads for each ad group. There has to be a strong relevance between your ad group keywords, your ad texts and your landing page content. You should also work to get some backlinks to your site from sites which rank high in the organic results for the keywords you are bidding on. And make sure that your site's markup is valid. Forgive me if I've jumped to the wrong conclusion.
I spend 1hr on my landing pages, and I'm getting $0.05 - $0.2 bids, and a few occasional $0.3-0.45 bids.... Take note, its just a simple landing page, promoting a CPA offer. Perfectly white hat, and hosted off a new domain. What I've found that sometimes less is more... PM me for more details. Btw, what Masterful said is very right. QS is not PURELY based on your landing page. It is also how you group keywords, how tight are your ad groups, your relevancy, are they optimized on your landing page, your CTR%, your bid prices etc. All these small factors add up.