How many clicks do you give a keyword before you delete it? Some keywords I have will get a sale after a single click, some won't give sales after several clicks, but the keyword is targetted and is a good keyword related to the offer, so I'm not sure if I should keep it or delete it. I also have to say it's not just a "wholesale strategy", it depends on your ROI. You can have 10K keywords, but if each keyword gets minimal traffic on those keywords, but it's targetted, and they convert, then it all balances out. You can have 10K keywords, and have a few keywords that get too much traffic with no conversions, then just deleting a few those keywords will keep you from losing much money. So as mentioned, take your ROI into consideration.
If after a few days I'm losing money on the keyword, I'll delete it. Even if it's targetted - if it doesn't convert, it's gone. I'm not saying wholesale is bad. Take a look at my most recent blog post. That whole account basically cashes in on the wholesale strategy.
Sorry, I wasn't talking to you about the wholesale strategy. I was refering to the person that said to try his 2 keyword approach rather than the wholesale strategy. How much do you spend on EVERY keyword before you delete it? Do you give each keyword up to the amount of your payout for the offer? or 50%? If I was to apply this approach to every keyword then I would end up spending too much before getting the campaign optimized. Although, is this the only way? You have to spend money on your campaign before you can start making money from it, correct? Thanks
I start with all bid prices high and most of the time lose money in the beginning. Then I figure out what keywords are profiting well at the high CPC. Then I drop all my bids, and leave the converting keywords at a higher CPC so they'll get more volume.
Hey Nova, this goes against one of the key rules from click consultants, doesn't it? On that forum part of the noob forumula was to never bid more than .10 in the beginning. Why the change of heart? It must be working for you based on your success though. - Rideswitch
I like this approach. Thanks for the reply drop. I have been too busy for dp recently and just got your message. I will give it a shot even though it goes against the longtail theory. What negative keywords do you use on a daily basis or does it vary from product to product. -rideswitch
a) I was part noob back then myself. b) I'm not a part of Click Consultants anymore. You can't always squeak by on minimum bids with the goal of doing big volume.
Yes, negative keywords definitely vary from product to product. To find your negative keywords, you have to know your market. The best way to find your negative keywords is to check your statistics. How did your visitors find your site? Example: dating site (romance). If you use dating site (broad), then people typing "adult dating site" will be able to find you, and obviously, they won't convert. When you check your statistics, you will see that many people get to your site by typing "adult dating site" and obviously, you don't want this since these visitors will waste your money. "adult" will become one of your negative words. And so on.
Got ya Blackhat. That makes sense. So the put the non converting keywords into neg keywords along with "free". Thanks for your time.
"CPA" = compensation per action. Like when a person submits and email address or zip code in short form.
The reason it has drawn alot of attention is because of a certain person's reversal of the CC formula. I also reverted to the technique of power buying kw's that convert well rather than starting off small and tracking individual kw's against impressions and so on. A smaller targeted list is easier to maintain as long as your ads are diverse in wording.