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Away For 2 Years - Summarise Key SEO Changes In This Time?!...

Discussion in 'Search Engine Optimization' started by bad_bob00, Jun 22, 2012.

  1. #1
    Hey guys,

    I've been away from SEO for the past 2 years and so basically haven't kept up with what Google's been doing so I'm a bit clueless. I've also noticed my main wordpress blog has dropped considerably in the rankings when it was previously doing very well.

    I've done some reading and spoke to a friend and have basically been told so far:

    1. Don't keyword stuff
    2. Place adverts below the pagefold
    3. Google starting to give seo rank for number of tweets/facebook likes
    4. Link exchanges are pretty much dead (but natural linking is fine, within articles)

    Is there anything else I need to know? A few years ago all I was doing was writing articles for Ezine, including links in the author bio (which had my anchor text for 3 different pages) and this seemed to work. But I'm guessing its not like that anymore?


    Thanks for any help - realise its quite hard to summarise 2 years but I was hoping to get the main, most important points!
    SEMrush
     
    bad_bob00, Jun 22, 2012 IP
    SEMrush
  2. Traditione

    Traditione Well-Known Member

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    #2
    lol good luck catching up. Things have changed more in the past 6 months than in the previous 5 years. Keep on reading!

    1. Keyword density has to be below 3% now.
    2. Has been the case for years now.
    3. Google recently has been reducing seo rank for the number of tweets/facebook likes. Google + can actually destroy a site.
    4. Link exchanges are very much alive and are pretty optimal as long as duplicate content isn't used.

    I don't know who you've been talking to, but you're getting some pretty old and misinformed data.

    All I can say is keep reading because things have gotten QUITE complex lately.
     
    Traditione, Jun 22, 2012 IP
  3. roezer

    roezer Active Member

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    #3
    roezer, Jun 22, 2012 IP
  4. bad_bob00

    bad_bob00 Active Member

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    #4
    Thanks for the replies guys!

    How do you mean Google + can actually destroy a site - can you elaborate a bit please? :)
     
    bad_bob00, Jun 22, 2012 IP