Hi! If you have a total budget of £1 million for an awareness campaign, how much should you spend on advertising (radio, TV, magazine, online etc.)? Thanks Sam
£1 million for an awareness campaign? you must have a multi-billion dollar business to spend such amount or public awareness. hiring an international marketing farm would be the right thing to do
What would you be wanting to achieve with it? Given a choice between direct response and brand awareness - you have to have deep pockets to go for the latter!
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I’m sorry to disappoint you but this isn’t for real. I’m a student in marketing and I’m doing a presentation in communication strategy. However, it would be very helpful to me if you could give me an idea of how such a budget could be divided (roughly). It’s a partly government funded campaign for the UK. Thanks /Sam
what you are asking is marketing resource allocation.. different mix will achieve different outcomes.. for government funded marketing.. TV is the way to go.. place an on Yahoo front page is another.. look for mass reach... think about where Toyota advertise its campaign after the brake problem.. it is in mainly in US though..