Apparently Google will sometimes penalize websites that engage in "excessive reciprocal link exchanges". My question is - might you be able to avoid this penalty by excluding Googlebot from your link pages using the robots.txt file, or the "nofollow,noindex" command to exclude bots from accessing your link exchange pages ?
If you can make those links as no follow then there is no need to worry about google penalty. But you will have to do it every one, and not only bots
Well if you stop Google bot from going to the page where the reciprocal links are then it defeats the purpose of having them anyway - you may as well delete them I wouldn't worry about it. Just do reciprocal link exchanges in moderation and you'll be fine
I think moderation is the key. Although I personally would also make sure that if you do exchange links make sure they are on theme and not bad neighbourhoods.
Do three way link exchange - Google can't catch you in this case ! Don't go for reciprocal link exchange !
So what's the point of exchanging links in the first place? If you do the following, the other party will do the same to you and so in the end, nobody gains anything.
There is no point of exchanging reciprocal links with other websites unless you will let those links pass some juice
I dont understand the link exchange process, so if i get a webmaster to exchange links with me google will penalize me for do so??
3 web sites are involved. Let's say that the site owner of the site you want to exchange links with has 2 sites. You have 3 web sites as follows: Your web site - site A The person who you want to exchange links with (site owner's first site) - site B The person who you want to exchange links with (site owner's second site) - site C site A links to site B and site C links to site A (site B could like to site C, but does not have to) So you link to one of his sites and a different site of his links to your site. Hope that helps.