OK. Thanks everyone for his opinion! Here is the situation, avivadirectory is not even close to this domain name! Aviva.com? Bingo! Yes, all main extensions (general and country tld's) - taken! And guess what the content of most all websites? That's right - aviva insurance,the biggest insurance company in the world! I do not know how and why they missed .net... But the main idea is: 5,100,000 (!!!) results in Google. Could I expect some traffic? Thanks!