AVG CPC is more than my MAX CPC

Discussion in 'Google AdWords' started by Priti, Apr 17, 2008.

  1. #1
    Its strange thing. My avg cpc is more than my max cpc?:confused: How come this will be possible. Or the google account is not yet updated fully??
     
    Priti, Apr 17, 2008 IP
  2. putawan

    putawan Peon

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    #2
    I think you must mail to the support for help. May be some bug in google engine.
     
    putawan, Apr 17, 2008 IP
  3. CustardMite

    CustardMite Peon

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    #3
    If the account has only just gone live, I'd wait for a little while. The most up-to-date data can be wrong. I'd leave the campaign for at least a day before trying to interpret the results.
     
    CustardMite, Apr 17, 2008 IP
  4. PPC-Coach

    PPC-Coach Active Member

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    #4
    That is not encouraging though and to leave it running like that is probably a bit of a gamble if it is a bug in your account. I'd be interested to hear what they tell you the reason was.
     
    PPC-Coach, Apr 17, 2008 IP
  5. magda

    magda Notable Member

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    #5
    First off, check in campaign settings - advanced options - that you are set to maximum/manual cpc and not preferred cost bidding - the latter works on averages, so could have that effect
     
    magda, Apr 18, 2008 IP
  6. Prodrock

    Prodrock Peon

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    #6
    Have you lowered your bids at any point?

    If your looking at a date range that covers a time when your max cpc was higher than it is currently, then your average CPC could well be higher than your max CPC.
     
    Prodrock, Apr 18, 2008 IP
  7. hotbacon

    hotbacon Well-Known Member

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    #7
    It's right. Check your keywords settings, since if you have loaded campaign from an editor or other third party software, you could have separate keyword bids...
    Sometimes I have the same with speed ppc software
     
    hotbacon, Apr 19, 2008 IP