Hello, In the month of may I got $0.26 per click on an average. But this month it is only $0.14 so far. It makes a lot of diffence really in the overall revenue. What I should do to make it higher? Please show me the right way. Imp | clicks | rev 22,439 | 707 | $192.39 - May 1 to 17 18,069 | 610 | $89.20 - June 1 to 17 why there is this much difference in the total amount? can anyone through ligh on this?.. I cant figure it out.
Yeah, god man, it sucks sometimes. For totally inexplicable reasons, your adsense CPC will just drop off the planet. I hate that. Could it be that your site's topic is somewhat seasonal? Check some of the related threads at the bottom of this topic for more info from others who have posted about the same thing. One thing you could do is setup another site to bid on space on this site and drive up the bid price... I think! I don't know, but it'd probably be against ToS or something though.
try moving to other similar networks (ie, ypn) to see if that improves your revenue. make more targetted pages with keywords that bring high-price ads. if your ads are really aggressive and you're getting clicks when people may not be interested, it could be that you're getting hit by smart pricing.